Affiliate Marketing

November 19th, 2008
Affiliate marketing is a performance-based marketing strategy that has been ranked as the BEST in terms of effectiveness according to Forrester research.  
if you are looking to outsource your affiliate program, we might be able to help you.
These are some of the tasks that we handle for our clients, depending on the stage the affiliate program is at (for instance, does it exist, is it an in-house or going to rely on an external provider etc)

Affiliate Software/Application Defining the required features of the Affiliate Software (might vary from client to client).Affiliate application setup and QA.    

 

Strategic planning of Affiliate program Market and competition analysis.Defining payment models (CPA, Shared Revenue model, terms of use, payment terms etc..)Defining unique promotions/coupons for Affiliates and launching program incentives to encourage the affiliates to promote your Affiliate program.Definition of target markets for the recruitment of additional prospective affiliates.  

 

 

 

Marketing Material- Creative planning & Design Affiliate Program requires its own marketing tutorials, including but not limited to:
Text links, Gif Banners, HTML designed E-Mails, site reviews, and Landing Pages.
Affiliate Program Management -Daily routine affiliate activity  Seek out and invite high-traffic, high sales sites to participate in the Affiliate Program.Locate and Recruit new Niche AffiliatesDesign plans for increasing sales conversion ratesMotivate Affiliates with special promotions

Develop incentives to retain top producing Affiliates

Preparation of ongoing marketing material (creative+content+design).

Preparation (creative+content+design) of a monthly Affiliate newsletter

Answer all Affiliate questions

Stay in phone contact with top affiliates. 

 

 

 

 

Additional activity Participation in Affiliate conferences and establishment of co-marketing relationships.Customer service (Tech) for affiliate questions and special requirements.    

 

Affiliate Program SEO Promoting your affiliate program for targeted keywords to rank high in search engines.  

 

 

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